Digital Marketing Manager
Jose will be celebrating 24 years of service at La Cala this year. He joined La Cala initially as an information technology specialist, and in 2012 he transitioned to our marketing department as our webmaster handling e-commerce marketing. In 2024, Jose was promoted to Digital Marketing Manager to focus solely on La Cala’s digital marketing initiatives, working together with his colleagues to achieve our corporate marketing goals.

Born in San Pedro Alcántara where he still resides, Jose completed his technical engineering studies at the University of Malaga and worked within the hospitality industry. Since his early days at La Cala, he witnessed the introduction of the internet as well as the rapidly changing evolution to today’s digital marketing age.

Jose states, “La Cala is similar to a chameleon that is always adapting to its new environment, and we take into account the future impact of continued advancements to ensure that we are implementing the most effective digital marketing strategies.” He adds, “I’m proud to represent La Cala in my new role and to continue working alongside my La Cala family.”